Industry News, Printers News

Disney, Tetra Pak Collaborate to Bring Magic to Dairy Drinks

Cartons will feature a QR code enabling consumers to access fun and educational information highlighting the health benefits of dairy.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Tetra Pak and The Walt Disney Company are collaborating to bring Disney and MARVEL magic to popular milk drinks categories. Eighty Disney and MARVEL-inspired designs will be showcased on Coop’s Qualité & Prix brand ambient white milk, fresh white milk, flavoured milk, and protein drinks in beverage cartons in Switzerland. According to FAO 2022, every day, milk and dairy products provide essential nourishment to billions of people worldwide. From young children to older adults, milk can co...

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